Awesome, thanks for that Spyder. I am kind of new to the AH game. I would dabble here and there but never took it seriously where I studied tactics and really paid attention to popular items and who seems to be selling the most like I do now. I have to say, I am addicted now! It's such a great feeling to totally adjust prices for a popular matt within minutes. I literally raised the market value by double for the entire server and now I am making 50-80% profit. Unreal!
(For the gentleman wondering what my tactics are for my rolling game)
I started out with friends and guildies. Told them I was hosting games but I have a little better odds for them. Roll a 65 or better get 2x your bets. Roll a 90 or better get 2.5x your bet. First win get's 2.5x! First time? NO PROBLEM. The number one rule, I would say is... ALWAYS PAY. Even if you are down 100K, people always come back and new rollers always come. Do not try to run, this will ruin your name and you lose a lot more than the immediate gold you've gained.
I really think the "First time? NO PROBLEM" works very well. It makes new rollers feel comfortable that even if they don't know how to roll, they are welcome to learn. You are going to get the occasional troll that comes and wants to roll for 10g, but I make about 500 gold a day from those trolls. 10-20g x a few times adds up!
Another thing is, don't act fake! If a roller is losing, don't type "awe".. or "too bad". They know you are in the business to win. Acting any different is just going to annoy them more when they are losing. Be friendly. Let them know that you wont take their bets if they seem to be rolling all their gold and tell them they have opportunities to make a lot of gold with you just by getting you some rollers.
Another very important tip is, TREAT IT LIKE A BUSINESS. Max bets should be 5-10K so rich players do not just keep doubling their bet until they hit. This is the reason roulette has a bet cap as well. Never go back on your rules and NEVER give back gold if someone loses it or "feel bad". I have learned the hard way and trust me, every time I have given gold back, the roller has tried to roll the gold I gave them. Also, rollers will NEVER hesitate to try and get over on you. Which is why you should not be overly kind. IT WILL be mistaken for kindness.
Anyways, I'm happy to give my two copper on running an in-game casino. Any additional information is needed, just ask!